The service enables consumers to request and receive by return contact details of companies such as taxis, florists and takeaways, using SMS anytime and anywhere. Users on the main mobile networks can access more than 100,000 businesses across 30,000 locations (by choosing from 11 business and service types) via a single number, 80 248, and have a choice of results sent direct to their phone quickly and discreetly, 24 hours a day. To find out more click on www.Yell.com

As a means of communicating with customers, text messaging is efficient and economical and can be tailored to meet any business need. The Mobile Message Centre plc displays flexibility and technical excellence in the area of tailored text-messaging and can provide the functionality required for this innovative service by virtue of their expertise in Web Services and the XML and SOAP protocols. The Mobile Message Centre plc's ability to work with clients to understand their business requirements and its constant development of cutting-edge technology ensures that the Mobile Message Centre plc stays at least one step ahead of its competitors.

Asked to comment on the Mobile Message Centre plc's affiliation with Yell.com, Brian Lesbirel, Commercial Director, Mobile Message Centre, said, 'Our experience and expertise in Web Services and XML was the main factor to securing the Yell.com contract'. 'We remove the technical and contractual barriers to allow our customers to receive the commercial benefits of text messaging'.