This next generation service allows users to not only send personalised messages but also include other bespoke information. Up to six personalised fields such as the car they drive, date of birth or appointment reminders can be imported into each message.  TxtLocal has developed a quick and simple website that allows the user to personalise hundreds of messages in a matter of minutes. 

For example, a garage could import its database of customers’ mobile numbers, name, make and model of car and MOT date, then send a more personalised MOT reminder to each customer, such as:

“Hello Peter. Just to remind you the MOT on your Ford Mondeo is due on the 25/11/06.  Please call us on 0208 111 1111 to book it in.”

Darren Daws, TxtLocal’s managing director, says: “The benefits for businesses are enormous.  With personalised text messaging businesses can create value-added messages that their customers will appreciate and contribute directly to increased business. We know that our customers have found text messaging to be the best value marketing tool available and this new service will extend the ways in which they can communicate with their customers.”

The figures for the number of text messages sent each month continues to rise.  September 2006 saw another record breaking month with 3.7 billion texts sent (figures from the Mobile Data Association).  “This growth is set to continue as businesses, both large and small, wake up to the potential of SMS marketing which allows personalised contact with customers who opt-in to receive the service,” concludes Darren Daws.

TxtLocal is offering businesses 10 free credits to try out the service for themselves