| Q3 2006 - Mobile Internet Figures Continue to Grow |
21/11/06 |
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For Immediate Release : Tuesday 21 November 06
Conditions Of Use : MDA to be credited as source.
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| The number of mobile phone users accessing the internet on their handsets is rising. According to figures announced today by the Mobile Data Association (MDA), a total of 40.7 million users were recorded as having used their phones for downloads and browsing the mobile internet in the UK during the third quarter of 2006. |
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The total number of users recorded in July was 13 million, which had increased to 14 million by September.
According to research from Nielsen/NetRatings, a WAP-enabled mobile phone is the second most popular digital device owned by Britons, after the PC, with 57% of the survey owning a phone that could access the internet. (source: BBC.co.uk)
Increasingly tech-savvy, mobile users expect their phones to give them more features, flexibility and the handiness of the desktop on the move. Key features such as mobile e-mail and mobile web are becoming more popular as they become easier to use, with improved download speeds and connectivity. And it’s not just ringtones and games downloads that the mobile internet is being accessed for, historically a major driver of WAP usage –as the MDA recently reported, Google topped the list of sites most accessed via mobiles, followed closely by chat sites.
For information on how to set up your phone to use the mobile internet, please visit http://www.text.it/mobileweb/tips.cfm . And if you’re looking for a list of useful and entertaining sites to view on your handset, have a look at: http://www.text.it/mobileweb/topsites.cfm |
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· WAP user definition as agreed by four GSM Network operators (O2, T-Mobile, Vodafone and Orange) is as follows:
the number of unique customers who are accessing the internet on a mobile device via any portal at least once in the reporting month.
· The MDA plan to issue mobile internet user figures on a quarterly basis, having previously issued figures relating to the number of WAP page impressions viewed. The method for counting has been revised to give a clearer picture of how many people are accessing the service each month.
· Top 10 site information not weighted by usage – aggregate information taken from UK network operators.
· Figures exclude mobile intranet for business usage (eg mobile e-mail) |
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For further information or to arrange an interview please contact Mark Hawkins at the MDA Press Office :
Tel: +44 (0) 7949 023795
email: mark.hawkins@themda.org
www.text.it |
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