| PICTURE MESSAGING MORE THAN HALF OF UK PHONES NOW CAMERA-READY |
23/08/06 |
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For Immediate Release : Wednesday 23 August 06
Conditions Of Use : MDA to be credited as source.
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| The number of MMS- capable, camera-ready handsets currently in use across the UK now exceeds 33.5 million. The Mobile Data Association (MDA) confirmed these latest statistics to indicate the extent to which phones can now take pictures and send/receive multimedia messages. This represents more than 50% of the 67 million handsets in use in the UK today. |
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Not all users have set up their handsets to utilise picture messaging, and whilst the UK’s network operators have made inroads into achieving this for their customers, this exciting new technology still has plenty more potential – did you know, for example, that an MMS message can include 1000 characters, as well as voice, picture and video clips, and that costs of MMS messages can often be included within SMS bundles?
In response, the MDA has launched an MMS Campaign to encourage people to get started with picture messaging, which includes the publishing of generic ‘how to’ information on its successful messaging website, www.text.it/picturemessaging. Users will be able to find information on how to set up their phones to send and receive picture messages, troubleshooting tips, FAQ’s, and even links to online photo libraries where your pictures can be viewed by people without camera phones!
So whether you want your mates to see how you look wading through the mud at a music festival this summer, out shopping for a wedding outfit and need a second opinion on a pair of shoes, or you’d simply like to share a special moment with someone who isn’t with you, why not picture message it? |
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- The Mobile Data Association (MDA) was established in 1994 to increase awareness of mobile data amongst users and their advisers. The MDA acts as a focal point for its members, (vendors and users) and outside parties interested in knowing more about the industry
- The MDA also announces the total number of chargeable person-to-person text messages sent on behalf of the UK GSM Network operators, and the number of Mobile Internet users each month. For further information visit the MDA website at www.themda.org or the Text It Campaign web site at www.text.it
- 2006 marks the launch of Phase 1 of the MDA’s generic awareness campaign to promote the advantages of picture messaging across all networks, and provide a current information service through the text.it website for both consumers and business users.
Mike Short, MDA Chairman is available for comment.
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For further information or to arrange an interview please contact Mark Hawkins at the MDA Press Office :
Tel: +44 (0) 7949 023795
email: mark.hawkins@themda.org
www.text.it |
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