| 50 Million Text Messages Sent During October |
25/11/02 |
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For Immediate Release : Monday 25 November 02
Conditions Of Use : MDA to be credited as source.
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| October text figures reveal a new all time high in the number of text messages sent each month in the UK, according to figures released today by The Mobile Data Association (MDA). The total number of chargeable person-to-person text messages sent across the four UK GSM network operators during October was 1.54 billion. This figure takes the daily average to approximately 50 million compared to 38 million in October 2001 and 21 million in October 2000. |
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TEXT MESSAGING GROWTH (SMS) UK GSM NETWORK OPERATOR TOTALS June 1998 - October 2002
Octobers figure takes the UK text messaging annual total so far to over 13 billion, against a 12 month MDA forecast of 16 billion for 2002.
In December text messaging celebrates its tenth birthday. As the figures continue to show, texting has become the most inclusive communications tool for the new millennium. Mike Short, Chairman of the MDA commented on the startling growth of text messaging, "SMS has come a long way since 1992. It has become more than just a messaging service, with innovations such as text 'n win competitions, text voting, text poetry, new text languages, business text and mobile marketing campaigns. The versatility of text appeals to people in all situations."
The Text.it website (www.text.it) is an information service run by the Mobile Data Association (MDA) to provide text-related statistics, news and trivia to text experts and novices alike. |
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A total of 1.54 billion texts were sent person-to-person throughout October 2002
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July 2002 marks the launch of Phase 3 of the MDA's generic awareness campaign to promote the advantages of text messaging across all networks, building on the awareness of the 'text.it' brand established in Phase 1 & 2. The consumer campaign targets both users and non-SMS users. The corporate programme focuses on business end-users and incorporates a web-based information service
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The Mobile Data Association (MDA) was established in 1994 to increase awareness of mobile data amongst users and their advisers. The MDA acts as a focal point for its members, (vendors and users) and outside parties interested in knowing more about the industry
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The MDA announces the total number of chargeable person-to-person text messages sent on behalf of the four UK GSM Network operators. These figures are announced in the third week of the following month. For further information visit the MDA website at www.mda-mobiledata.org or the Text It Campaign web site at www.text.it
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Mike Short, MDA Chairman and Vice President of O2 is available for comment.
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For further information or to arrange an interview please contact Mark Hawkins at the MDA Press Office :
Tel: +44 (0) 7949 023795
email: mark.hawkins@themda.org
www.text.it |
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