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Popularity of WAP Increases
31/03/04
For Immediate Release : Wednesday 31 March 04
Conditions Of Use : MDA to be credited as source.
Over 1.2 billion WAP pages impressions were viewed in the UK during February 2004, according to figures announced today by the Mobile Data Association (MDA). This shows an increase of over 62 million on January 2004 and provides the highest monthly figure yet recorded. The total, from GSM Network operators O2, Orange, T-Mobile and Vodafone, takes the daily average to 43 million, that's 5 million more than the 38 million pages viewed on an average day during January.

MDA Chairman, Mike Short, commented: 'These figures help illustrate how more people are making use of services provided by WAP, which is closely documented by the MDA. For example operators and service providers are offering invaluable services to people on the move. These include sites that can locate the nearest cash point, taxi stand or restaurants. They can provide useful services nearest to your current location, display maps and even give directions'.

The MDA continues to publish a monthly 'Top 10 Chart' of the most popular ringtones downloaded across the four UK Network Operators, with February's chart as follows:

  1. Take me to The Clouds Above -  LMC vs U2  (10)
  2. Hey ya! – Outkast (2)
  3. Milkshake – Kelis  (5)
  4. So Confused - 2Play feat. Raghav & Jucx (new entry)
  5. Mysterious Girl – Peter Andre (New entry)
  6. Somebody to Love  - Boogie Pimps (6)
  7. I'm Still in Love - Sean Paul (8)
  8. Shut Up - Black-Eyed Peas (1)
  9. P.I.M.P - 50 Cent Feat. Snoop Dogg (re-entry)
  10. If I Can't – 50 Cent (New entry)

(Last month's positions in brackets)

In 2003, 9.2 billion WAP pages were recorded - for the year ahead the MDA forecasts continued growth with WAP page impressions expected to reach a total of 13 billion for 2004.  The MDA will monitor the situation with a monthly statistics review  - every month the MDA will post the numbers along with a reconsidered forecast for the 2003 figures on its website www.text.it.  

The MDA's WAP initiative is supported by a web site, www.text.it, which includes information on other forms of messaging.   WAP information currently available on the site allows new users to learn more about services available to them including how and where they can configure their phones.  The site will also provide users with regularly updated top ten mobile URL's and additional mobile services; and for those developing WAP services, there is a tips and style guide section. 

~ends~

* WAP Page Impression definition as agreed by the four GSM Network operators

A WML file, or combination of WML files, sent to a valid USER as a result of that USER's request being received by the server.  In effect, one request by a valid USER should result in one WAP IMPRESSION being claimed.

If you require a copy of the WAP Usage figures chart please e-mail kate@mda-mobiledata.org

About the MDA and text.it

Text.it was launched in July 2000 and provides the definitive text messaging information source for consumers and the mobile industry community as well as their advisors.

Text.it was set up by the Mobile Data Association (MDA) (www.mda-mobiledata.org), which was established in 1994 to increase awareness of mobile data amongst users and their advisers. Over the past ten years, the Association has grown to become a key forum for the international mobile data community.

As well as providing a focal point for industry participants to meet and share information on technical and business issues, the MDA actively works to promote the uses and benefits of wireless value added services through industry and business press; conferences; seminars and the maintenance of a web site.

The MDA announces the total numbers of Mobile Internet WAP page impressions and Text Messages sent on behalf of the four UK GSM Network operators on a monthly basis.  These figures are announced in the forth week of the following month.

Mike Short, MDA Chairman, is available for comment.

For further information or to arrange an interview please contact Mark Hawkins at the MDA Press Office :

Tel: +44 (0) 7949 023795

email: mark.hawkins@themda.org

www.text.it

 
 
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