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WAP PICKS UP PACE
03/06/04
For Immediate Release : Thursday 03 June 04
Conditions Of Use : MDA to be credited as source.
Another record month! April 2004 has seen a further increase in its highest recorded number of WAP pages viewed in one month since counting began in September 2002. 1.42 billion WAP pages impressions were viewed in the UK during April 2004, according to figures announced today by the Mobile Data Association (MDA).

The total, from GSM Network operators O2, Orange , T-Mobile and Vodafone, takes the daily average to 47 million, more than doubling the daily average of 20 million for the same period last year. The MDA, allowing for seasonal differences, forecasts continued growth with WAP page impressions expected to reach a total of 13 billion for 2004. Every month the MDA will post the monthly WAP figures on its website www.text.it.

With Euro 2004 just around the corner, network operators will be offering a variety of services for football fans on the move with team progress and live score updates available via dedicated mini-sites. Also with the anticipated better weather, and the annual season of outdoor concerts about to begin, for the first time this year, BBC producers and presenters at Glastonbury will be taking and forwarding pictures via mobile to the BBC website. Pictures will be on-line in a few minutes backed up with WAP and a PDA service aimed at the home rather than festival audience.

The MDA's monthly Top 10 Chart of most popular ringtones downloaded across the four UK Network Operators shows some interesting new entries for April:-

1

**** It (I don't want you back)

Eamon

2

Yeah!

Usher feat. Lil John and Luda

3

Cha Cha Slide

DJ Casper

4

My Band

D12

5

Come With Me

Special D

6

In The Shadows

The Rasmus

7

Left Outside Alone

Anastasia

8

Toxic

Britney Spears

9

This Love

Maroon 5

10

The Exorcist

Film Theme

The MDA's WAP initiative is supported by a web site, www.text.it, which includes information on other forms of messaging. WAP information currently available on the site allows new users to learn more about services available to them including how and where they can configure their phones. The site will also provide users with regularly updated top ten mobile URL's and additional mobile services; and for those developing WAP services, there is a tips and style guide section.

~ends~

 

* WAP Page Impression definition as agreed by the four GSM Network operators

A WML file, or combination of WML files, sent to a valid USER as a result of that USER's request being received by the server. In effect, one request by a valid USER should result in one WAP IMPRESSION being claimed.

If you require a copy of the WAP Usage figures chart please e-mail sallyanne@mda-mobiledata.org About the Mobile Data Association and text.it

Text.it was launched in July 2000 and provides the definitive text messaging information source for consumers and the mobile industry community as well as their advisors.

Text.it was set up by the Mobile Data Association (MDA) (www.mda-mobiledata.org), which was established in 1994 to increase awareness of mobile data amongst users and their advisers. Over the past ten years, the Association has grown to become a key forum for the international mobile data community.

As well as providing a focal point for industry participants to meet and share information on technical and business issues, the MDA actively works to promote the uses and benefits of wireless value added services through industry and business press; conferences; seminars and the maintenance of a web site.

The MDA announces the total numbers of Mobile Internet WAP page impressions and Text Messages sent on behalf of the four UK GSM Network operators on a monthly basis. These figures are announced in the forth week of the following month.

Mike Short, MDA Chairman, is available for comment.

For further information or to arrange an interview please contact Mark Hawkins at the MDA Press Office :

Tel: +44 (0) 7949 023795

email: mark.hawkins@themda.org

www.text.it

 
 
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