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105 million messages expected for Valentine's Day
10/02/06
For Immediate Release : Friday 10 February 06
Conditions Of Use : MDA to be credited as source.
Valentine's Day is one of the most popular days for text messaging in the UK and the Mobile Data Association (MDA) is predicting that over 105 million messages will be sent on 14th February this year.
Romantics across the UK chose to send 92 million text messages via their handset on Valentine’s Day 2005, according to MDA figures, outnumbering traditional cards by around 7-1. With the UK daily average currently standing at 100 million text messages per day it’s highly likely that most mobile users will be choosing this method to swear undying love to their sweethearts – marriage proposals via text aren’t unheard of, so keep that phone charged up at all times!

The following Top 10 do’s and don’ts offer some useful ‘textiquette’ tips for Valentines Day:

DO reply to a text message in a timely manner. No one wants to press "send" only to be left waiting (and waiting) for a reply.
DON'T read too much into whether he or she has (or hasn't!) signed off with X's and O's for kisses and hugs.
DO carefully consider the effect your text message is going to have on the reader. Send a note that will put a smile on her face, not leave her wondering why she gave you her number in the first place.
DON'T overuse emoticons, such as smileys, and text speak, and make sure the recipient knows what you mean. You don't want to scare off a potential date who thinks you mean "lots of love" rather than "laugh out loud" when you type LOL.
Examples you could use are:
WLUMRYME? – (Will you marry me?)
BaBitsu – (Baby, it’s you)
xoxoxoxox – (hugs and kisses)
tkeAChnceOnMe? – (take a chance on me?)
ltsGt2gthr – (lets get together)

DO wait until at least the third date before you engage in "textual relations" with a new love interest. Be sure sexy or intimate texts are well-received before firing off note after note.
DON'T assume he is awake and sober just because you are. If you receive an outlandish reply at 3 in the morning or no reply at all, wait 12 hours and try again.
DO flirt and send love letters via text, but be careful about sending texts that you wouldn't want read by anyone other than the intended recipient.
DON'T read too much into failure to reply right away to your text message. However, if you've texted three times without a reply, it may be time to move on.
DO make sure you're sending a text message to the right person in your phone book. Imagine the discomfort upon learning you've sent hot and steamy love notes to your grandmother.
DON'T be a bad speller. It makes less of an impact on the intended to learn that you want to "kips" rather than "kiss" them.
    
Source: Seattle Business Wire

 
 
Over the last six years text.it (www.text.it) has witnessed text messaging grow from a popular craze to becoming an essential communication tool.    The full statistics of this text message explosion and monthly figure releases can be found at:    www.text.it/mediacentre/default.asp?intPageID=96.
 
Text.it carries out text message counts on specific days throughout the year. Diary dates incorporating the most recent figures are listed on the web site at www.text.it/mediacentre/default.asp?intPageID=478.
 
 
 
 
  • Previous Valentines Day SMS Figures Monitored by the MDA:
2005
2003
92 million
78 million
 
  • New Year 2006 set a new record when 165 million messages were sent.
  • The highest monthly total of text messages ever recorded was 3.1 billion sent in December 2005.
  • 6th December 2005 the  Mobile Data Association (MDA) forecast that text messaging figures will rise to deliver an annual total of 36.5 billion text messages for 2006.
  • The MDA’s estimated annual total of text messages for 2005 was 32 billion, this forecast was revised from 30 billion in September 2005.
  • June 2004 marked the launch of Phase 5 of the MDA’s generic awareness campaign to promote the advantages of text messaging across all networks, and provide a current information service through the text.it website for both consumers and business users. The consumer campaign targets both users and non-SMS users. The corporate programme focuses on business end-users and incorporates a web-based information service
  • The Mobile Data Association (MDA) was established in 1994 to increase awareness of mobile data amongst users and their advisers. The MDA acts as a focal point for its members, (vendors and users) and outside parties interested in knowing more about the industry
  • The MDA announces the total number of chargeable person-to-person text messages sent on behalf of the UK GSM Network operators. These figures are announced in the third week of the following month. For further information visit the MDA website at www.mda-mobiledata.org or the Text It Campaign web site at www.text.it
  • Mike Short, MDA Chairman is available for comment
 

For further information or to arrange an interview please contact Mark Hawkins at the MDA Press Office :

Tel: +44 (0) 7949 023795

email: mark.hawkins@themda.org

www.text.it

 
 
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