• Prior to September  2006, the highest ever total of text messages recorded was 3.6 billion in August 2006.
• 6^th December 2005, the Mobile Data Association (MDA) forecast that text messaging figures would rise to deliver an annual total of 36.5 billion text messages for 2006. This estimate was revised in August 2006 to 40 billion.
• May 2006 marked the launch of Phase 7 of the MDA’s generic awareness campaign to promote the advantages of text messaging across all networks, and provide a current information service through the text.it website for both consumers and business users. The consumer campaign targets both users and non-SMS users. The corporate programme focuses on business end-users and incorporates a web-based information service.
• The Mobile Data Association (MDA) was established in 1994 to increase awareness of mobile data amongst users and their advisers. The MDA acts as a focal point for its members, (vendors and users) and outside parties interested in knowing more about the industry
• The MDA announces the total number of chargeable person-to-person text messages sent on behalf of the UK GSM Network operators. These figures are announced in the third week of the following month. For further information visit the MDA website at www.themda.org or the Text It Campaign web site at www.text.it
• Mike Short, MDA Chairman is available for comment.

For further information or to arrange an interview please contact Mark Hawkins at the MDA Press Office :

Tel: +44 (0) 7949 023795

email: mark.hawkins@themda.org

www.text.it