The MDA revealed earlier this year that over half of the UK’s phones are picture-capable, and as the number of people using camera phones grows, more and more users are realising the full potential of their handsets by sending and receiving the photographs they take. There’s no doubt that the office parties currently in full swing will provide ample opportunity for the sending of picture messages, and with new camera-phones landing in stockings up and down the country on Christmas morning - the UK’s first five megapixel camera phone is now available from LG, with one and two megapixel cameras becoming commonplace in handsets – what better way to share your seasonal experiences than via picture messaging?  Higher resolution pictures can be automatically scaled down to make them small enough to send, and with the capability to include hundreds of characters and voice clips, users are starting to utilise picture messaging more and more imaginatively.

Earlier this year, the MDA launched its Picture Messaging Campaign to encourage people to get started with picture messaging, which includes the publishing of generic ‘how to’ information on its successful messaging website, www.text.it . Users can find information on how to set up their phones to send and receive picture messages, troubleshooting tips, FAQ’s, and links to online photo libraries and mobile blog sites at www.text.it/picturemessaging. A questionnaire designed to establish attitudes towards MMS is also available, the results of which will lead to the development of further user-led advice.