• WAP user definition as agreed by four GSM Network operators (O2, T-Mobile, Vodafone and Orange) is as follows:the number of unique customers who are accessing the internet on a mobile device via any portal at least once in the reporting month.
• The MDA plan to issue mobile internet user figures on a monthly basis, having previously issued figures relating to the number of WAP page impressions viewed. The method for counting has been revised to give a clearer picture of how many people are accessing the service each month.
• Top 10 site information not weighted by usage – aggregate information taken from UK network operators.
• Figures exclude mobile intranet for business usage (eg mobile e-mail)

• November 2005 marked the launch of Phase 3 of the MDA’s generic awareness campaign to promote the advantages of the mobile internet across all networks, and provide a current information service through the text.it website for both consumers and business users.
  
• The Mobile Data Association (MDA) was established in 1994 to increase awareness of mobile data amongst users and their advisers. The MDA acts as a focal point for its members, (vendors and users) and outside parties interested in knowing more about the industry
• The MDA announces the total number of mobile internet users on behalf of the UK GSM Network operators on a monthly basis. These figures are announced during the fourth week of the following month. Also UK text messaging figures are released by the MDA during the third week of the following month.
• For further information visit the MDA website at www.themda.org or the Text It Campaign web site at www.text.it

Mike Short, MDA Chairman is available for comment.

For further information or to arrange an interview please contact Mark Hawkins at the MDA Press Office :

Tel: +44 (0) 7949 023795

email: mark.hawkins@themda.org

www.text.it